About Us

Elevating agendas. Achieving promise.

We develop and implement strategically innovative solutions that help organizations and companies elevate their agendas and achieve their promise.

Who We Are

We specialize in robust and challenging projects that allow us to transform brands from the ground up.

We provide the message strategy, tactical guidance and structure needed for organizations and companies to reach their highest potential. We are highly proficient at converting big ideas into strategic plans and solutions.

Whether it’s through the development of an incisive marketing or communication approach to build their brand, or the execution of a new business strategy to increase revenue, penetrate markets or develop strategic key partnerships, we work closely with each client to develop effective tailored solutions to improve their brand narratives and meet their business objectives.

Every organization is unique – which is why every solution we build is centered around your business objectives.

Our Approach

We are passionate about providing the clarity, guidance and structure needed for organizations to reach their highest potential.

We specialize in robust and challenging projects that allow us to use our talents to transform brands, systems or the culture of an organization from the ground up.

We are passionate about providing the clarity, guidance and structure needed for organizations to reach their highest potential. Through storytelling and innovative brand strategies, we are committed to helping global organizations enhance their value proposition, connect with the people and communities they serve, and ultimately grow their movements with clear intent and purpose.

What People Are Saying

Client Testimonials

Committed, hardworking, and collaborative, TBG was the strategic linchpin to elevating the profile and perception of the University of the District of Columbia, within and around the District. Their diligence and deep understanding of brand-building and effective marketing created a new narrative for our institution that led to increases in local funding not seen in over a decade.
Ronald Mason, Jr. President, University of the District of Columbia
When my first project with Tanya ended, I knew I wanted to work with her again. She’s visionary and direct, warm, and available. She is who every organization that is trying to build their brand needs. Work with TBG Strategies, and you’ll get a marketing and communications strategy that’s on the leading edge, and you’ll enjoy the process while you do.
Eve White Director, Brand Management, Cancer Support Community
Tanya is strategic, creative and laser-focused on delivering results for her clients. Tanya’s vision and ability to connect with decision-makers helped take the PackH2O from idea to reality, with more than 200,000 packs now being used to keep water clean in developing countries.
Sheila (Gruber) McLean Communications Executive
The Baskin Group has been an invaluable partner in successfully branding and marketing the Institute of Politics Policy and History, as well as its Digital Media Series known as State of Play. TBG helped IPPH carefully, succinctly define its mission; develop insightful, compelling branding materials and artfully, persuasively organize collateral materials geared to recruiting critical partners.
Honorable Sharon Pratt Former Mayor & Founding Director, UDC Institute for Politics Policy and History
While at Social Capital I worked with Tanya for more than ten years. She has proven skills as a team and project leader as well as the ability to deliver results at the local, national and global level. We worked with her to deliver fundraising results annually for Special Olympics International and Pack H20.
Holley Darden Vice President of Development, United Nations Foundation
During our time as Executives at Trilogy International Partnership Tanya demonstrated her strategic thinking capabilities by quickly analyzing market demands and developing strategic plans. Her strategic thinking pulls from vast business development experience to be applied to any situation.
Pierre Liautaud CEO, Voila